Retired Subcategories: Creative Media
This subcategory was retired in 2019. If you have questions, please email awards@ncsha.org or call 202-624-7710.
Recognizes the creative use of media, including electronic media, media campaigns, new media components, social media, and websites, that most effectively promotes HFA activities, programs, products, or services and advances the HFA mission.
Judging Criteria
Communications entries will be judged on the degree to which they:
- Are replicable
- Engage targeted audiences
- Achieve measurable results
- Provide benefits that outweigh costs
- Demonstrate effective use of resources
- Achieve strategic objectives
2018 Winner
South Dakota Housing Development Authority
2018 Entries
Arizona Department of Housing:
Imagine What We Can Do in the Next 15 Years
Creative media kicks off Arizona’s conference, celebrates important milestone, and creates a historical reference point.
California Housing Finance Agency:
Updated Social Media Strategy
An update to CalHFA social media strategy resulted in an inviting space for interaction.
Delaware State Housing Authority:
Downtown Development StoryMap
Interactive communications tool helps DSHA tell the story of investments and impact in local neighborhoods.
District of Columbia Housing Finance Agency:
Campaign to Save Private Activity Bonds
DCHFA joins media advocacy campaign to preserve private activity bonds in the tax reform bill.
Florida Housing Finance Corporation:
HHF Program Wind Down Earned Media Campaign
Informing applicants, the public, and stakeholders of the federal foreclosure prevention program winding down in the state of Florida.
Indiana Housing and Community Development Authority:
Public Education Program
Constant and continuous statewide message placement yielding great results through Indiana Broadcasters Association partnership.
Iowa Finance Authority:
#HouseWiseIowa
#HouseWiseIowa converted campaign entrants to IFA home buyers!
Kentucky Housing Corporation:
Strategic Housing Blog and Podcast
A platform to share information, while building community and increasing partner engagement.
MassHousing:
“10 Steps to Buying a Home” Infographic and Lead Generation Campaign
MassHousing pivots from brand-awareness marketing to a more focused objective of customer acquisition.
Michigan State Housing Development Authority:
“Your Best Way Home” Video Series
Creative video series combining storytelling, video imaging, sense of place, and promotion.
New Jersey Housing and Mortgage Finance Agency:
HomeSeeker
A multimedia campaign promotes the New Jersey Housing and Mortgage Finance Agency’s down payment assistance programs for home buyers.
North Carolina Housing Finance Agency:
Guide to Home Ownership Interactive Game
An interactive game highlights home-buying information for first-time and millennial buyers.
Ohio Housing Finance Agency:
Online Today, Home Tomorrow: How OHFA Uses Social Media to Connect with Ohioans
OHFA launches innovative social media efforts to raise brand awareness and create website conversions.
South Dakota Housing Development Authority:
SDHDA Love Where You Live Campaign
“Love Where You Live” gave life to how great it feels to be a homeowner.
Wyoming Community Development Authority:
WCDA Brings You Home Website Design & Development
WCDA designed a new website to be user friendly and mobile friendly to increase brand awareness.
