Retired Subcategories: Creative Media
This subcategory was retired in 2019. If you have questions, please email awards@ncsha.org or call 202-624-7710.
Recognizes the creative use of media, including electronic media, media campaigns, new media components, social media, and websites, that most effectively promotes HFA activities, programs, products, or services and advances the HFA mission.
Judging Criteria
Communications entries will be judged on the degree to which they:
- Are replicable
- Engage targeted audiences
- Achieve measurable results
- Provide benefits that outweigh costs
- Demonstrate effective use of resources
- Achieve strategic objectives
2017 Winner
Illinois Housing Development Authority
2017 Entries
Florida Housing Finance Corporation:
Born Again: Florida Housing's Redeveloped & Redesigned Website
On May 23, 2017, Florida Housing's website was "born again" following its redevelopment and redesign.
Illinois Housing Development Authority:
I-Refi Movie Theater Campaign
Marketing a program to underwater homeowners who thought it was "too good to be true."
Indiana Housing and Community Development Authority:
Portraits of the Human Spirit: A Sense of Place
An interactive, 18-portrait gallery of residents living in Indiana LIHTC developments.
MassHousing:
Mapping Impact: MassHousing on the Orange Line Newsletter
MassHousing’s newsletter highlights the agency’s investments and partnerships along one of Boston’s most traveled transit lines.
Montana Board of Housing:
Montana's Affordable Housing Inventory
Comprehensive report that details the economic impact of the Federal Housing programs on the State of Montana.
Nebraska Investment Finance Authority:
Hometown Heroes — Building Our Future
A creative and fun approach for our annual housing conference.
Nevada Housing Division:
Nevada Housing Division Welcomes You to Homeownership 101
Helping Nevadans to navigate the homebuying process and homeownership with free homebuyer education.
North Carolina Housing Finance Agency:
Home Buyer Marketing Campaign: Helping Millennials Find Their Mortgage Match
A comprehensive branding, marketing, and education campaign to promote NC Home
South Carolina State Housing Finance and Development Authority:
Directing Our Message to a New Generation of Homebuyers
To find and attract the attention of Millennial home buyers, SC Housing goes where they spend the most time.
Tennessee Housing Development Agency:
Morty Web Video
The mortgage process becomes more accessible as video character Morty "knocks it home."
West Virginia Housing Development Fund:
WVHDF Impact Video
Video illustrates positive impact our programs have on people across the state. Will be used for TV advertisements and communication with elected officials.
Wisconsin Housing & Economic Development Authority:
A Better Way to Buy Your Home: Spring Consumer Home Buying Campaign
This entry is for WHEDA's 2016 Spring consumer campaign: A Better Way to Buy Your Home.
Wyoming Community Development Authority:
"Did You Know"
WCDA's "Did You Know" marketing campaign strives to educate and inform Millennial home buyers.
