Retired Subcategories: Promotional Materials and Newsletters

This subcategory was retired in 2019. If you have questions, please email or call 202-624-7710.

Recognizes HFA promotional materials and newsletters that most effectively promote HFA activities, programs, products, or services and advance the HFA mission.

Judging Criteria

Communications entries will be judged on the degree to which they:

  • Are replicable
  • Engage targeted audiences
  • Achieve measurable results
  • Provide benefits that outweigh costs
  • Demonstrate effective use of resources
  • Achieve strategic objectives

2019 Winner

Louisiana Housing Corporation

2019 Entries

Colorado Housing and Finance Authority:
Program Comparison Card: Boosting Lender Understanding and Participation

CHFA developed the Program Comparison Card to help our Participating Lenders navigate our complex and frequently changing single-family loan programs. CHFA program names, such as “CHFA FirstStep, CHFA HomeOpener, CHFA SmartStep, and CHFA Preferred” evoke positive emotional responses, but don’t convey loan characteristics. And to add to the complexity of the situation, CHFA has steadily increased program offerings following the “Great Recession.”

Illinois Housing Development Authority:
Entering the Frontier of Brand Storytelling

A filming campaign captures unique impact stories to transform the way IHDA creates and delivers content.

Louisiana Housing Corporation:
Advancing Affordable Housing Through “Connections”

The Louisiana Housing Corporation launched its first-ever conference that has become a movement that united and energized housing professionals across the state to create innovative and holistic solutions by thinking outside of the box.

MassHousing’s Homebuyer Tips Email Newsletter

Through a fresh and varied marketing campaign, MassHousing took a new approach to communicate with prospective homebuyers by collecting email addresses for an email series of Homebuying Tips. The Homebuying Tips emails provide information about the homebuying process and MassHousing’s products and programs. Guidance on responsible homebuying and submissions from partner lenders, nonprofits and real estate professionals are also provided.

North Carolina Housing Finance Agency:
Affordable Housing is Our Business: Program Matrix

Affordable Housing is Our Business, launched in 2018, is the NC Housing Finance Agency’s revolutionary annual program matrix that compares, contrasts and explains our programs in easily understood layman’s terms that provides not only context about funding sources but also how financing is invested. The visual format guides lawmakers and stakeholders through the document to meet their needs, whether it be making funding decision or choosing the best programs for their clients.

Oregon Housing and Community Services:
Breaking New Ground — Oregon's Statewide Housing Plan

Oregon Housing and Community Services (OHCS) released their 5-year Statewide Housing Plan, titled “Breaking New Ground,” on February 11, 2019. The plan was developed over a 2-year period, using quantitative and qualitative data, and feedback from providers and consumers all over the state. The Plan sets forth 6 major policy priorities: Equity and Racial Justice, Homelessness, Permanent Supportive Housing, Affordable Rental Housing, Homeownership, and Rural Communities.

Wyoming Community Development Authority:
Pay It Forward

WCDA created a Pay it Forward video. We took two, $100 Visa Gift Cards to some of our homebuyers and they got to keep one and pay the other $100 forward however. From bringing donuts to the local Boys and Girls Club, to paying for a wonderful family’s groceries at the store, our homebuyers were extremely thoughtful on their part of our Pay it Forward donation. To top it off, we released this video during the holiday season and encouraged others to pay it forward as well.