Retired Subcategories: Creative Media

Alaska Housing Finance Corporation:
"Rent Reform Microsite"

The Rent Reform microsite was designed to portray complicated information in a concise, reassuring and approachable manner. Its simple organization ensures that audiences are easily able to self-identify which program they fall into and access information most important to them.

California Housing Finance Agency:
"CalHFA Holiday eCard"

This project demonstrates that with very minimal cost and a relatively small time commitment, direct, engaging messaging can produce a desirable impact in the community and assist in supporting the CalHFA brand and mission.

Connecticut Housing Finance Authority:
"Multicultural Marketing Communications"

Delaware State Housing Authority (Winner):
"Kiss Your Landlord Goodbye"

Idaho Housing and Finance Association:
"Rentervention Marketing Campaign"

Illinois Housing Development Authority:
"Welcome Home Illinois Creative Media"

Iowa Finance Authority:
"Social Media Contest Template"

Kentucky Housing Corporation:
"KHC "Home" Video"

MassHousing:
"Homeownership Marketing Campaign"

MassHousing launched a multi-pronged marketing campaign that sought to broaden the reach of its programs and encouraged consumers to “Make MassHousing Your Home Team”.

New Jersey Housing and Mortgage Finance Agency:
"Sandy Homebuyer Assistance Program (SHAP) Marketing Campaign"

Thanks to this campaign, the NJHMFA was able to assist affected homeowners in the process of resettlement into permanent affordable housing and the agency became strategically positioned as an integral resource for affordable housing in a post-Sandy New Jersey.

New Mexico Mortgage Finance Authority:
"Legislative Call to Action: MFA Advocacy at the NM State Legislative Session"

New York City Housing Development Corporation:
"Housing Connect"

NYC Housing Connect is an online housing portal where new developments are advertised and where registered users are able to submit their housing application with just the click of a mouse.

Ohio Housing Finance Agency:
"First-Time Homebuyer Campaign"

OHFA’s Board and senior team collaborated on several initiatives designed to promote the First-time Homebuyer (FTHB) program and the shared mission to provide an affordable place to call home.

Oklahoma Housing Finance Agency:
"OHFANET"

The most recent version of OHFA's intranet was designed as an internal static website that featured an alphabetical directory of links to forms, important documents, calendar dates, and information about employee benefits.

Rhode Island Housing:
"Homeownership Microsite"

The features and functionality brainstormed in the staff sessions helped in defining the vision and the scope for the new microsite. The overarching goal of the Homeownership microsite was defined as a tool for homebuyers to find the loans and resources they need more easily.

Tennessee Housing Development Agency:
"Making Rental Easier"

TNHousingSearch.org provides 24/7 internet-based access to rental housing of all price points to those searching for housing, and a free posting opportunity for property owners.

Virginia Housing:
"VHDA's Social Media Strategy"

VHDA follows the 80/20 rule which states that 80% of content should be relevant to the audience and 20% should be about VHDA. This encourages community growth and helps maintain relevance.

Wisconsin Housing and Economic Development Authority:
"WHEDA Spring Home Buyer Campaign"

WHEDA’s Marketing Team refreshed its popular and successful “Take the WHEDA Challenge!” 2013 campaign theme to reduce confusion in the marketplace.