Communications: Integrated Campaign

NEW IN 2020
A comprehensive, multi-channel campaign that takes place over an extended period of time to promote a specific HFA message, program, or project. The campaign will include a combination of tactics and channels (e.g., print, digital, social, multimedia).

Judging Criteria

Communications entries will be judged on the degree to which they:

  • Are replicable
  • Engage targeted audiences
  • Achieve measurable results
  • Provide benefits that outweigh costs
  • Demonstrate effective use of resources
  • Achieve strategic objectives

If you have questions, please email awards@ncsha.org or call 202-624-7710.