Communications: Special Event Marketing

Alabama Housing Finance Authority:
National Homeownership Month Kids’ Art Contest

AHFA initiated a statewide Kids’ Art Contest in celebration of National Homeownership Month. Whether joyful or poignant, the children’s entries provided useful insight and versatile imagery. This innovative, replicable effort produced results that far outweighed its minimal cost. All strategic objectives were met, as the project increased AHFA’s visibility, generated content for social media and success stories, and provided the theme for its 2022 annual report, “Creating Home.”

Louisiana Housing Corporation:
The Partnerships That Build Community Roadshow

ED Joshua Hollins and new executive team, planned and launched the “Partnerships That Build Community” statewide roadshow. The roadshow, a partnership between the Louisiana Housing Corporation (LHC) and U.S. Department of Agriculture Rural Development (USDA-RD), was a 12 day, 22 stop roadshow across the state Louisiana covering nearly 2,000 road miles.

Minnesota Housing:
Where We Live: Minnesota Housing Celebrates 50 Years

“Where We Live: Minnesota Housing Celebrates 50 Years” is a 50-minute documentary honoring the evolution of Minnesota Housing over five decades. Minnesota Housing commissioned a producer to work with staff to develop a film that would highlight the inception of the agency, the evolution of its programs and the people it serves. The film features residents whose lives unfold in homes supported by Minnesota Housing, as well as agency commissioners and other leaders.

Virginia Housing:
Celebrating 50 Years of Helping Virginians Attain Quality, Affordable Housing

Founded in 1972 as the Virginia Housing Development Authority (VHDA), Virginia Housing is celebrating its 50th year of working in partnership with the public and private sectors to help Virginians attain quality, affordable housing. To celebrate the Authority’s 50th year of working toward this mission, a strategic campaign was created with a goal to increase internal and external awareness about this milestone anniversary.

Wisconsin Housing and Economic Development Authority:
Walk Through WHEDA History

The Wisconsin Housing and Economic Development Authority (WHEDA) marked its 50th Anniversary in 2022. WHEDA promoted the anniversary with a WHEDA Stories blog, regular social media posts, and a special anniversary logo. Our 2022 Annual Conference provided an experiential opportunity for conference attendees to Walk Through WHEDA History and learn more about the contributions WHEDA has made to housing in Wisconsin.