Retired Subcategories: Promotional Materials and Newsletters
This subcategory was retired in 2019. If you have questions, please email awards@ncsha.org or call 202-624-7710.
Recognizes HFA promotional materials and newsletters that most effectively promote HFA activities, programs, products, or services and advance the HFA mission.
Judging Criteria
Communications entries will be judged on the degree to which they:
- Are replicable
- Engage targeted audiences
- Achieve measurable results
- Provide benefits that outweigh costs
- Demonstrate effective use of resources
- Achieve strategic objectives
2014 Winner
Iowa Finance Authority (Winner)
Minnesota Housing (Winner)
2014 Entries
Alaska Housing Finance Corporation:
"In House Web-Based Newsletter"
AHFC recognizes that internal employee alignment is crucial to the successful execution of its mission, and that employee brand ambassadors help position AHFC as a responsible and trusted public institution.
Arizona Department of Housing/Arizona Housing Finance Authority:
"Housing Matters; Quarterly E-Newsletter"
In keeping with our ongoing responsibility to ensure that Arizona state government remains open and transparent, the ADOH produces the quarterly enewsletter, “Housing Matters.”
California Housing Finance Agency:
"HERO Marketing Campaign"
CalHFA initiated a marketing campaign to share the news and seek help in promoting the programs through the help of the real heroes of homebuyers – the loan officers and realtors.
Iowa Finance Authority (Winner):
"Awesometown"
Awesometown clearly shows first hand that affordable housing impacts more than the residents; it positively impacts the economy of an entire community – all within the confines of the HousingIowa Conference.
Maryland Department of Housing and Community Development:
"Connecting with Maryland’s Veterans"
DHCD launched its first-ever mortgage product specifically tailored to military service members and veterans: “Maryland Homefront: The Veterans and Military Family Mortgage Program.”
MassHousing:
"Breakthrough: How One HFA Woke up the Media"
Michigan State Housing Development Authority:
"Michigan Modern TM"
Minnesota Housing (Winner):
"Top Producing Loan Officer Program"
Ohio Housing Finance Agency:
"Office Mission Posters"
Tennessee Housing Development Agency:
"Foreclosure Prevention - Is it for Real?"
Virginia Housing Development Authority:
REO and Community Outreach Marketing
To generate awareness, as well as favorable perceptions of community revitalization, VHDA developed an effective marketing brand positioning campaign for three different properties.
