Communications: Integrated Campaign

Alabama Housing Finance Authority:
AHFA Kids Financial Literacy Outreach

AHFA Kids, a “FUNancial” Literacy program, inspires and empowers children to develop informed money habits, setting them up for greater success as adults. Produced entirely in-house, our classes, videos, games, and other activities proactively present financial literacy concepts in entertaining and interactive ways. Our kid-friendly approach has reaped both internal and external benefits, capitalizing on employees’ talents and cultivating relationships with partners and potential customers.

Connecticut Housing Finance Authority:
On the Road & Online - Strengthening CHFA’s Community Partnerships

At CHFA, our vision is that all Connecticut residents have a choice of where they live. We recognize that achieving this vision requires a holistic approach in collaboration with our partners. Beginning in 2022, CHFA began an integrated campaign to share research and data in an effort to elevate our mission, emphasize our position as a subject matter expert, and to provide our partners with the tools they need help bring CHFA’s vision for an affordable Connecticut to fruition.

Illinois Housing Development Authority:
ILHAF 2.0 Launch

After receiving underwhelming approval numbers in the initial round of assistance offered though the Illinois Homeowner Assistance Fund (ILHAF) application round, we put it upon ourselves to develop a robust communications campaign to ensure homeowners impacted by COVID-19 were aware assistance available to them by the state of Illinois.

Kansas Housing Resources Corporation:
Kansas Homeowner Assistance Fund (KHAF): An Integrated Outreach and Engagement Campaign in Collaboration with Mortgage Servicers, Utility Providers, and Social Service Non-Profit Organizations

An integrated multi-channel outreach and engagement campaign with mortgage servicers, utility providers, and social service nonprofits raised awareness of resources available to assist homeowners facing foreclosure. The Kansas Homeowner Assistance Fund (KHAF) program received more than 5,500 applications from 97 of 105 counties within 10 months. Ninety percent of homeowners assisted were below 100 percent of their area’s median income.

MaineHousing:
Home Is Key

Affordable housing is essential— it has a ripple effect that positively impacts all sectors of our communities. To support our efforts of advocating for and providing guidance to Maine residents, MaineHousing worked with Rinck Advertising to create the “Home is Key” campaign as a platform to showcase our overall services.

Michigan State Housing Development Authority:
Michigan Statewide Housing Plan

MSHDA collaborated with cross-sector partners to develop a comprehensive solution to housing issues facing Michigan residents. That solution is Michigan’s first Statewide Housing Plan, a collection of five statewide housing targets, eight priority areas, 37 goals and 134 strategies that include a commitment to building or rehabilitating 75,000 housing units, stabilizing housing for 100,000 families, improving energy efficiency and making homelessness rare, brief and nonrecurring.

Nebraska Investment Finance Authority:
The Nebraska Homeowner Assistance Fund

To help someone, you must establish trust. The mass influx of federal funds left homeowners thinking it was too good to be true. When NIFA received the assistance funds, we chose a grass roots marketing style utilizing existing partnerships and a community approach. Our hands-on effort reached 84 of Nebraska’s 93 counties. Communication, outreach and marketing throughout these counties yielded over 7,000 applications with 75% of the funds being committed to homeowners in just 15 months.

North Carolina Housing Finance Agency:
Help is Here: NC Homeowner Assistance Fund Campaign

The pandemic severely impacted North Carolina’s economy and homeowners needed help. In January 2022, the NC Homeowner Assistance Fund launched to offer relief to homeowners at risk of foreclosure due to the pandemic. To reach these homeowners, the Agency developed Help is Here, a robust, inclusive, statewide marketing campaign to help North Carolinians keep their homes. The result? More than 11,100 homeowners helped and $144.3 million disbursed by May 1, 2023, exceeding our objective by 10%.

Oregon Housing and Community Services:
Tearing Down Silos and Building Partnerships to Prevent Foreclosure

In 2022, in response to the COVID-19 pandemic, a workgroup of Oregon agencies and nonprofits banded together to develop and execute a comprehensive, multichannel foreclosure prevention information campaign to provide critical resources to at-risk homeowners. This innovative approach succeeded in connecting homeowners to the tools they can use to avoid foreclosure, developed new relationships among public and private entities, and provided a successful blueprint for others to follow. 

West Virginia Housing Development Fund:
Housing Stability Awareness Month

Through Housing Stability Awareness Month, we promoted resources and services, including our HAF program, that can help West Virginians maintain housing stability. Many West Virginians need more help than our programs can provide, but other resources can help with issues like utility assistance, home repair, homeless prevention, and credit counseling. We created a new webpage as a one-stop source of information and used social and traditional media to promote these housing stability resources.