Communications: Integrated Campaign

Alaska Housing Finance Corporation:
Building Community Serving Alaska's Most Vulnerable

As COVID-19 unfolded, Alaska Housing Finance Corporation leveraged its trusted community relationships to strategically build a proactive network of homeless prevention experts. Five nonprofit agencies, the Municipality of Anchorage, and 14 regional housing authorities representing 148 tribal entities joined AHFC to distribute emergency rent relief. One system, one process, one protocol statewide. This integrated cooperative effort has kept 66,454 Alaska renters in their homes, and distributed nearly $260 MM in rent relief to the state’s most vulnerable population.

Colorado Housing and Finance Authority:
CHFA’s Renovated Mobile-First Website

In February 2022, CHFA launched a new mobile-first and mission-driven website to better serve our customers, partners, and staff with an engaging and inclusive user experience. To further our vision of everyone in Colorado having the opportunity for housing stability and economic prosperity, CHFA chose a website technology designed to be perpetually improved and updated, allowing us to reach and engage with more Coloradans and support and showcase our mission-based work.

Illinois Housing Development Authority:
Housing Help is Here – COVID-19 Assistance Outreach

With a limited budget for marketing and outreach, the Illinois Housing Development Authority utilized many low cost tactics and leverage existing tools and platforms to generate awareness for our emergency housing assistance programs in response to COVID-19. IHDA was able to development and implement an informed, coordinated and comprehensive strategy to successful results.

Iowa Finance Authority:
Making the Connection Between Homebuyers and Lenders

This marketing initiative went far beyond educating potential homebuyers and raising awareness of the homeownership programs – it actually connected preliminarily eligible homebuyers with lenders in their area – creating a crystal-clear ROI and proven results for the bottom loan of a growing program loan volume. This ingenious and highly measurable initiative converted leads to IFA homeowners, strengthened lender relationships and set a high baseline for even more success!

MaineHousing:
Emergency Rental Program Marketing Campaign

MaineHousing has worked in cooperation with staff, marketing agencies, state office and partners throughout the State of Maine to build a wide reaching campaign of awareness around the Emergency Rental Program. In this submission, we will detail the steps we took to make sure all Mainers were aware of this beneficial program.

Mississippi Home Corporation:
Rental Assistance for Mississippians Program (RAMP) Marketing Campaign

Mississippi received $200 million dollars from the U.S. Department of Treasury’s Federal Emergency Rental Assistance Program (ERA) to aid individuals impacted by COVID-19. We began marketing by utilizing connections to receive free press. MHC saw the need for a large-scale marketing campaign to reach communities without access to internet and other technologies in our rural state. Our campaign consisted of billboards, social media, radio ads, text message distribution, commercial ads, and more. To carry out our Marketing Campaign we partnered and hired MWB marketing firm.

Nebraska Investment Finance Authority:
It's All New to Us

Nebraska Investment Finance Authority’s award-winning Collaborative Resources Allocation for Nebraska (CRANE) program is celebrating its twentieth anniversary. We created our first integrated marketing campaign to bring awareness to this unique process and the developments that were completed. We conveyed our excitement for this milestone across all channels and achieved great feedback. It has been a wonderful way to show our appreciation for the program, projects, partners, and residents.

Rhode Island Housing:
Reaching RIers Where They Are to Promote Rental Assistance

2021 saw our agency undertake the largest and most detailed and comprehensive outreach campaign ever conducted: to promote our $352 million rental and utility assistance program: RentReliefRI. Employing a combination of tried and true outreach and marketing efforts as well as several new to us, we met Rhode Islanders where they were – whether it was pumping gas, getting a flu shot, watching TV, streaming videos or sitting in their homes -- to blank our state with information to ensure renters and landlords across the state knew about the program and how to apply.

Tennessee Housing Development Agency:
More than Messaging

The Tennessee Housing Development Agency (THDA) is administering the federal Homeowner Assistance Fund (HAF) to homeowners facing financial hardship due to the COVID-19 pandemic. The HAF program targets individuals who are behind on their mortgage and at risk of foreclosure. With a substantial message to communicate, THDA’s strategic approach to planning and preparation prior to the campaign’s launch proved equally as important as the development of creative assets.

Texas Department of Housing and Community Affairs:
Texas Rent Relief Outreach

In February 2021, the Texas Department of Housing and Community Affairs (TDHCA) launched the Texas Rent Relief (TRR) Program, a statewide rent and utility bill assistance program available to eligible Texas renters financially impacted by the COVID-19 pandemic. TDHCA, in coordination with internal and external partners, prepared a multi-faceted communications plan to inform landlords and their tenants about the Program's benefits - paying past due, current, and some future rent and utility bill payments.