Communications: Special Event Marketing
Recognizes an HFA for a campaign designed to promote an agency event, including but not limited to a conference, community engagement activity, anniversary, groundbreaking, or dedication.
Judging Criteria
Communications entries will be judged on the degree to which they:
- Are replicable
- Engage targeted audiences
- Achieve measurable results
- Provide benefits that outweigh costs
- Demonstrate effective use of resources
- Achieve strategic objectives
If you have questions, please email awards@ncsha.org or call 202-624-7710.
2022 Winner
Idaho Housing and Finance Association
Wyoming Community Development Authority
2022 Entries
Idaho Housing and Finance Association:
Avenues for Hope Campaign
Despite having a small budget and just a few in-house people marketing it, our annual Avenues for Hope campaign continues to increase nonprofit participation, grow our audience and increase engagement in the campaign.
Illinois Housing Development Authority:
ILRPP Coordinated Marketing Campaign
With the allocation of Emergency Rental Assistance from the U.S. Congress, the Illinois Housing Development Authority had to quickly develop a comprehensive marketing campaign to reach Illinois’ most vulnerable households. However, this time, IHDA would have to design not only a statewide initiative, but also for four counties that agreed to partner with us on this massive endeavor.
Ohio Housing Finance Agency:
A New Perspective on a Virtual Conference: 2021 Ohio Housing Conference
The Ohio Housing Conference is the state’s premiere affordable housing industry event. Annually, the conference draws more than 1,500 industry professionals for two days, but with the lingering pandemic, a completely in-person 2021 conference was not feasible. Building upon feedback and best practices, OHFA and its partners set out to increase attendee engagement through a comprehensive marketing campaign to offer a virtual event with an in-person reception. Let us share with you how you can replicate this event for your HFA’s housing conference.
South Carolina State Housing Finance and Development Authority:
50th Anniversary, “Turning Challenges into Opportunities: A Journey of Hope”
In December 2021, SC Housing commemorated its 50th anniversary with a hybrid virtual/in-person event that was educational, engaging, and modestly celebratory. The theme of the event, “Turning Challenges into Opportunities: A Journey of Hope,” was befitting of the COVID-19 housing crisis being experienced by many families, with its focus on resiliency and triumph over trials as told through the voices of beneficiaries and stakeholders. However, be ready to pivot when navigating a pandemic!
Wyoming Community Development Authority:
WCDA Home Makeover
Every year, WCDA gives back to Wyoming’s community with our Annual Pay it Forward event. This year, we paid it forward in a slightly different way than ever before. We decided to do a “WCDA Home Makeover: Curb Appeal Edition.” We ran a contest on social media asking borrowers to submit their story; introducing themselves; why they needed a home makeover; and what they wanted done to their home. After going through over 150 applications, we came up with the perfect candidate and made her dreams come true!
