Communications: Special Event Marketing
Recognizes an HFA for a campaign designed to promote an agency event, including but not limited to a conference, community engagement activity, anniversary, groundbreaking, or dedication.
Judging Criteria
Communications entries will be judged on the degree to which they:
- Are replicable
- Engage targeted audiences
- Achieve measurable results
- Provide benefits that outweigh costs
- Demonstrate effective use of resources
- Achieve strategic objectives
If you have questions, please email awards@ncsha.org or call 202-624-7710.
2021 Winner
Minnesota Housing
2021 Entries
Florida Housing Finance Corporation:
Florida Housing: Welcoming Families Home for 40 Years
In 2020, the Florida Housing Finance Corporation (Florida Housing) celebrated our 40th anniversary of providing affordable housing options to more than two million households in the Sunshine State. Themed: “Welcoming Families Home for 40 Years,” Florida Housing implemented a year-long celebration and innovative campaign that successfully increased awareness of the Corporation and our housing resources…all during a pandemic!
Idaho Housing and Finance Association:
Marketing "Avenues for Hope"
IHFA‘s annual Avenues for Hope Housing Challenge is a three-week-long, online campaign fueled by incentives from sponsors, social media and collaboration. Begun in 2011 as a way to enhance resources for housing nonprofits and services throughout Idaho, Avenues for Hope has blossomed into a significant fundraising event that dozens of Idaho nonprofits rely on for unrestricted operating dollars. It has raised $7 million since 2011, including nearly $2.6 million for 78 organizations in 2020.
Kentucky Housing Corporation:
Hosting A Grand Opening COVID-19 Style
In July 2020, the developer, Clayton Watkins Construction, reached out to Kentucky Housing Corporation (KHC) to see if there was a way to commemorate the opening of a 12-unit development in Owensboro, Kentucky, designated for homeless people who were transitioning to permanent housing. The virtual ribbon cutting incorporated all of the partners, giving them a sense of satisfaction and completion, and increased KHC's social media traffic and publicity, making it beneficial for all involved.
Minnesota Housing:
Going Big Selections Announcement
Every year prior to 2020, Minnesota Housing announced its funding selections for multifamily and single-family housing investments with an in-person event and printed 32-page reports. With in-person events off the table in 2020, and printing no longer a go-to medium, the Agency had to find new ways to share the news. We took the challenge, dropped the formal report and embraced fresh new video and web formats to reach a much broader audience.
