Communications: Integrated Campaign

Connecticut Housing Finance Authority:
CHFA's Brand Ambassadors

CHFA’s rebranding initiative modernized its identity through a peer-led, internal ambassador program that drove rapid, consistent adoption across the organization. By empowering volunteer staff to lead updates and support colleagues, CHFA achieved 100% brand refresh of materials within 90 days while strengthening internal cohesion, ownership, and public credibility.

Iowa Finance Authority:
Boosting Homeownership Marketing with Influencer Strategies

With the rapid growth of influencer marketing shaping digital platforms and the consumer buying journey, the Iowa Finance Authority created the Welcome Home, Iowa influencer campaign and turned past IFA homebuyers and partners into IFA advocates. This stronger, more personal storytelling approach creates an untapped opportunity to build awareness, trust and credibility of the Iowa Finance Authority brand, programs and empowers Iowans to achieve their homeownership dreams.

MassHousing:
The Saving Energy for What Matters Campaign

The Energy Saver Home Loan Program (ESHLP) is the first consumer product of the Massachusetts Community Climate Bank (MCCB). To generate interest, MassHousing needed to simplify a complex message, develop a marketing campaign that connected with a difficult to reach audience, and have a multi-pronged approach to compensate for social media restrictions on financial products. The campaign creatively focused on redefining energy-efficient homeownership and presenting it as an achievable objective.

New Mexico Mortgage Finance Authority:
Rebrand Marketing and Communications Campaign

After nearly 50 years of being “New Mexico Mortgage Finance Authority” with a keyhole and “MFA” as its logo, New Mexico’s housing finance authority underwent a rebrand to “Housing New Mexico” with an updated logo. It began with a staff logo design contest that sparked creativity and excitement. The campaign featured a logo teaser video, press conference, refreshed website, social media posts, a logo reveal video, and a press release — all coordinated to maximize impact across multiple platforms.

Oregon Housing and Community Services:
Community-Impact Stories Campaign | Oregon’s Emergency Homelessness Response

The Oregon Emergency Homelessness Response campaign used integrated storytelling–featuring firsthand accounts from people with lived experience and frontline service providers–to humanize homelessness and illustrate its complexity. Through video and written content shared on a dedicated website, social media, newsletters, and targeted media outreach, the campaign showcased how innovative programs and strategic partnerships are driving real, human-centered solutions across Oregon.

Wyoming Community Development Authority:
Guiding You Home: Through The Decades

In celebration of our 50th anniversary, the Wyoming Community Development Authority (WCDA) launched the Guiding You Home: Through the Decades campaign to honor the profound impact our HFA has had on Wyoming citizens over the past five decades. Our goal was to create a six-video series that would vividly showcase WCDA’s 50-year legacy, by decade, and connect past achievements with our ongoing mission.