Eric Gedstad

Eric Gedstad is the Director of Marketing for MassHousing. Eric’s team promotes public awareness of MassHousing’s affordable home ownership and rental housing programs and develops strategies and tactics to acquire new customers; strengthen the MassHousing brand; and help home buyers and renters – especially those in underserved communities and communities of color – access the agency’s resources. Through digital and traditional advertising, email campaigns, strategic partnerships, social media and other methods, MassHousing has seen substantial growth in lending to home buyers of color; steady growth in website visitors and subscribers, and has launched several new housing initiatives in recent years. Eric has worked at MassHousing for 23 years. His previous experience includes communications roles at the Massachusetts Department of Housing and Community Development; the Massachusetts governor’s office and the state legislature. He is a graduate of Boston University’s College of Communication.

AC23 Session: Effective Outreach to Rural and Underserved Communities