South Dakota Housing Development Authority | SDHDA Affordable for All Campaign
When public misperception often dictates that affordable housing is an unachievable luxury & thusly demeans the phrase itself in the context of everyday life, what can an HFA do to combat & re-inform the general public? SDHDA sought to develop a campaign that did just thatāreframed the narrative around what it means to have āaffordable housingā & why everyoneās point of reference for what āaffordableā means is different.
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