Resources
Iowa Finance Authority | Guinness Book of World Records Event
The Iowa Finance Authority assisted a record number of homebuyers in 2019. To celebrate, involve the community and gain earned media around this milestone, we set out to break another record involving homes of a different variety – a Guinness Book of World Record for the most gingerbread homes decorated simultaneously.
Georgia Department of Community Affairs/Georgia Housing and Finance Authority | Southeastern States Housing Conference
The Southeastern States Housing Conference brings housing professionals from all over the country together to workshop new ideas surrounding affordable housing opportunities. Attendees at the 2019 conference in Georgia connected with industry powerhouses, dived deep into the important topics in the industry, and participated in many roundtable discussions. Dare we say that DCA propelled this annual event into the future of affordable housing? Join us on a journey “Back to the Future!”
District of Columbia Housing Finance Agency | DCHFA@40
DCHFA celebrated its 40th year of providing homeownership opportunities and financing affordable rental housing for the residents of the District of Columbia. In March 2019, the agency launched “DCHFA@40,” a yearlong campaign that paid homage to DCHFA’s history, highlighted its current programs and looked ahead to the future of the agency.
Wyoming Community Development Authority | WCDA Brings You Home in 3, 2, 1
Wyoming Community Development Authority (WCDA) is the key to affordable housing in Wyoming. WCDA Brings You Home in 3, 2, 1 is our latest and greatest campaign. If there is one thing WCDA loves about our business, it's the fact that we get to help others. WCDA Brings You Home in 3, 2, 1 highlights the key factors of getting Wyoming residents into homes.
Wisconsin Housing and Economic Development Authority | WHEDA Stories
From homebuyers to farmers as well as multifamily developers to small businesses, WHEDA touches the lives of many different populations throughout rural and urban Wisconsin. Through WHEDA Stories we celebrate the diverse successes of all our customers and strive to inspire through our corporate motto – Together We Build Wisconsin.
South Dakota Housing Development Authority | SDHDA Affordable for All Campaign
When public misperception often dictates that affordable housing is an unachievable luxury & thusly demeans the phrase itself in the context of everyday life, what can an HFA do to combat & re-inform the general public? SDHDA sought to develop a campaign that did just that—reframed the narrative around what it means to have “affordable housing” & why everyone’s point of reference for what “affordable” means is different.
Rhode Island Housing | Hello Landlords!
Launching a new landlord marketing and outreach effort – Hello Landlords! -- allowed this HFA to change the way landlords think about us and increase the number of active landlords participating in our HCV program. With a fresh look, exciting visuals, and a welcoming tone, the campaign employs a variety of outreach tactics, including, grassroots, print, digital, video, and social to support the agency’s strategic goal of increasing landlord participation.
Pennsylvania Housing Finance Agency | Using Podcasts to Educate Housing Consumers
PHFA has found that our podcasting programs not only meet important needs of our housing consumers, but they also are a vital part of our integrated communications strategy. Podcasting provides information consumers find helpful. So it serves to attract new people to our website, exposing them to other PHFA services. It also reinforces our brand as a trusted and caring housing resource. Housing counselors and the PA Realtors are helping us promote our podcasting programs.
Ohio Housing Finance Agency | Ohio Housing Finance Agency's Multimedia Outreach
Welcome to Doorsteps – an integrated, multi-channel campaign hosted by the Ohio Housing Finance Agency. Doorsteps is comprised of three key mediums: the Doorsteps podcast; the Stories of Home blog; and the Doorsteps twitter account @ohiodoorsteps. Since July 2018, Doorsteps has created and amplified stories, visuals and data that aim to inform OHFA stakeholders and the Ohioan’s about the state’s housing needs. Doorsteps has successfully amplified the importance of affordable housing in Ohio.
