Jennifer Kelly

Jennifer Kelly is a seasoned corporate communications and marketing executive with more than 30 years of experience spanning B2B technology, higher education, biomedical research, nonprofits, and mission-driven organizations. She specializes in transforming communications and marketing functions into strategic, results-oriented engines that strengthen brand presence, drive engagement, and position organizations for sustainable growth.

As senior director of marketing and communications at MassHousing, Jennifer leads the strategic vision and execution of all marketing and communications efforts to elevate the Agency’s brand, amplify its mission, and engage diverse stakeholders across the Commonwealth. Jennifer previously held senior roles at Dean College, New England Law | Boston, and The Forsyth Institute. During her tenure at those organizations, she led programs that reversed enrollment declines, generated multimillion-dollar tuition gains, secured annual state funding and broad philanthropic support, expanded media visibility by more than 300%, and spearheaded innovative rebranding initiatives. Jennifer began her career working in entertainment public relations promoting touring productions of Broadway shows.

Jennifer is a graduate of Boston University’s College of Communication.

AC25 Session: The Art + Science of Data-Fueled Marketing