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Rhode Island Housing | Hello Landlords!

Published on August 3, 2020
Rhode Island Housing | Hello Landlords!

Launching a new landlord marketing and outreach effort – Hello Landlords! -- allowed this HFA to change the way landlords think about us and increase the number of active landlords participating in our HCV program. With a fresh look, exciting visuals, and a welcoming tone, the campaign employs a variety of outreach tactics, including, grassroots, print, digital, video, and social to support the agency’s strategic goal of increasing landlord participation.

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