Iowa Finance Authority | 2019 Homeownership Campaign

The Iowa Finance Authority’s I Believe campaign converted 95 leads into homebuyers using one of IFA’s programs. The carefully crafted campaign strategy allowed the team to be able to definitively prove the return on investment for the full campaign budget as it tracked all campaign entrants who converted into IFA home buyers. The I Believe campaign not only succeeded in making Iowans aware of our down payment assistance programs but also in blowing the campaign goals out of the water!