Georgia Department of Community Affairs/Georgia Housing and Finance Authority | HomeSafe Georgia Marketing Campaign

Our HomeSafe Georgia program was developed in 2010 to address financial challenges faced by homeowners. The HomeSafe program was scheduled to end on 3/31/20. Our team developed an integrated marketing plan to provide key messaging to the public about how this program was helping people all across the state. Included were 2 websites, earned media, a Mayor Bottoms-endorsed event, commercials, print and online advertising, video content, blogs, email marketing and social media.