South Dakota Housing Development Authority | SDHDA Affordable for All Campaign

When public misperception often dictates that affordable housing is an unachievable luxury & thusly demeans the phrase itself in the context of everyday life, what can an HFA do to combat & re-inform the general public? SDHDA sought to develop a campaign that did just that—reframed the narrative around what it means to have “affordable housing” & why everyone’s point of reference for what “affordable” means is different.