What Happens After You Collect the Data? (AC19)
Contact management ― who is responsible for keeping stakeholder data up to date? Data mining ― how far is too far? Security ― where do we start?! Analysis and presentation ― who’s our audience and what story are we telling? Effectiveness ― how do we measure it? Explore these and other pressing data questions during a lively discussion.
DISCUSSION LEADER
Lisa Bowman, Director of Marketing and Communications | National Council of State Housing Agencies
PARTICIPANTS
Patricia Amend, Director of Research, Information, and Marketing Strategies | North Carolina Housing Finance Agency
Connie Helmlinger, Manager of Public Relations and Marketing | North Carolina Housing Finance Agency
Mia Watson, Research and Communications Coordinator | Vermont Housing Finance Agency
