Connecting Clients to Your Programs and Services (AC19)
HFAs and their partners share fresh approaches to connecting with clients and introducing products and services. Explore the latest marketing trends and how to adapt them to reach your customers and promote your programs.
DISCUSSION LEADER
Connie Helmlinger, Manager of Public Relations and Marketing | North Carolina Housing Finance Agency
PARTICIPANT
Eric Gedstad, Director of Marketing | MassHousing
Yolanda McCutchen, Director of Public Relations | District of Columbia Housing Finance Agency
