Building a Strong Brand: Consistency Matters (AC18)
Discuss how to establish brand guidelines for your organization that convey a strong identity, maintain a professional and credible image, raise awareness, and spur audiences to engage with your programs, products, and services. Hear how HFAs are developing style guidelines and ensuring staff and partners represent their brands correctly and consistently in everything from social media, to promotional materials, to events.
DISCUSSION LEADER
Wally Swenson, Director Communications | Illinois Housing Development Authority
PARTICIPANTS
Ashley Jared-Salow, Communications Director | Iowa Finance Authority
Kathy Phillips, Director of Marketing | California Housing Finance Agency
Delivered during NCSHA’s 2018 Annual Conference & Showplace
