Retired Subcategories: Creative Media

This subcategory was retired in 2019. If you have questions, please email awards@ncsha.org or call 202-624-7710.

Recognizes the creative use of media, including electronic media, media campaigns, new media components, social media, and websites, that most effectively promotes HFA activities, programs, products, or services and advances the HFA mission.

Judging Criteria

Communications entries will be judged on the degree to which they:

  • Are replicable
  • Engage targeted audiences
  • Achieve measurable results
  • Provide benefits that outweigh costs
  • Demonstrate effective use of resources
  • Achieve strategic objectives

2016 Winner

Virginia Housing

2016 Entries

California Housing Finance Agency:
Keep Your Home California Video Testimonial Ad Campaign

Keep Your Home California utilizes video testimonials to promote how the program can help homeowners.

Illinois Housing Development Authority:
IHDA.org Website Redesign

IHDA redesigned IHDA.org, transforming it into an essential tool that helps us fulfill our mission.

Indiana Housing and Community Development Authority:
Hoosier Housing NOW

Hoosier Housing NOW: Providing regular, Indiana-specific housing and

MassHousing:
How Millennials Buy

MassHousing’s 9-part video series puts the basics of home buying in video format for millennials.

MaineHousing:
MaineHousing Intranet

MaineHousing Intranet

Michigan State Housing Development Authority:
MSHDA's 50th Anniversary Rebranding Campaign

MSHDA celebrated 50 years by rebranding to highlight "Opening Doors. Opening Possibilities." for Michigan residents.

Nebraska Investment Finance Authority:
Hometown Nebraska

A fun celebration and showcase of Nebraska hometowns for NIFA's annual Housing Innovation Marketplace Conference.

New Mexico Mortgage Finance Authority:
MFA Promotional Video

Model general audience video that increases understanding and creates a positive perception of HFAs (in this case, of MFA) and our work.

Ohio Housing Finance Agency:
Great Home. Great Life. Marketing Campaign

First Time Homebuyer "Great Home. Great Life." Marketing Campaign.

Oklahoma Housing Finance Agency:
www.oklahomahousingneeds.org

OHFA created this website to host its comprehensive Housing Needs Assessment.

Pennsylvania Housing Finance Agency:
How PHFA Helps People: Promotional Video

This video explains the mission of PHFA through the stories of customers we've helped.

Tennessee Housing Development Agency:
Show Me!

Interactive maps display program production from user's preferred perspective.

Virginia Housing:
MCCs Made Simple

A fun and informative whiteboard video using animation and narration to describe VHDA's MCC program.

Wisconsin Housing and Economic Development Authority:
WHEDA.com Redesign

Successful new website that is easier to read, navigate and has increased traffic 10 fold.