Retired Subcategories: Creative Media

This subcategory was retired in 2019. If you have questions, please email awards@ncsha.org or call 202-624-7710.

Recognizes the creative use of media, including electronic media, media campaigns, new media components, social media, and websites, that most effectively promotes HFA activities, programs, products, or services and advances the HFA mission.

Judging Criteria

Communications entries will be judged on the degree to which they:

  • Are replicable
  • Engage targeted audiences
  • Achieve measurable results
  • Provide benefits that outweigh costs
  • Demonstrate effective use of resources
  • Achieve strategic objectives

2015 Winner

Idaho Housing and Finance Association (Winner)

2015 Entries

California Housing Finance Agency:
"CalPLUS Conventional 101 Video"

Video to educate viewers on benefits of layering CalHFA programs for maximum assistance.

Colorado Housing and Finance Authority:
"The New www.chfainfo.com"

Colorado Housing and Finance Authority "The New www.chfainfo.com"

Idaho Housing and Finance Association (Winner):
"Rentervention Marketing Campaign"

Idaho Housing and Finance Association Rentervention marketing campaign

Indiana Housing and Community Development Authority:
"The Face of Foreclosure Campaign"

The Face of Foreclosure Campaign

Kentucky Housing Corporation:
"2015 Kentucky Affordable Housing Conference Marketing"

New and innovative approaches to marketing the 2015 Kentucky Affordable Housing Conference.

MassHousing:
"Mobile Website"

MassHousing created a mobile-friendly version of its website for mobile internet users.

New Hampshire Housing Finance Authority:
"'The Reasons:' Digital Advertising with Superheroes"

We used superheroes to educate home buyers about “The Reasons” to go with New Hampshire Housing.

New Mexico Mortgage Finance Authority:
"MFA Website Redesign"

MFA's website redesign resulted in a warm friendly site where viewers feel "at home."

Tennessee Housing Development Agency:
"Marketing the Great Choice for homeownership"

Multi-faceted, yet budget-conscious, consumer-focused advertising for mortgage loan programs.

Wisconsin Housing and Economic Development Authority:
"Single Family Servicing Folder"

WHEDA created a new servicing folder to better welcome and educate new homeowners.